Innovation Center

Innovation and technology are reshaping the process of buying and selling property in the United States. First American is at the forefront of these changes, driving innovation to improve the customer experience, enhance security, accelerate transactions and make First American the preferred choice for title insurance and settlement services.

Centaurs: The Future of Title Insurance Innovation

By Justin Earley on August 12, 2020
Ever heard the business proverb that it’s important to play “chess, not checkers?” This turn of phrase drives at the difference between strategy and tactics. Chess was once perceived as the height of human strategic thinking, and so when IBM’s Deep Blue supercomputer defeated chess grandmaster Gary Kasparov in 1997, many declared that human ...
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Responding to COVID-19 – Supporting Innovation in Notarization Law to Help Protect the Health and Safety of Home Buyers and Sellers Amid the Pandemic

By Michael O’Neal on June 18, 2020
The pandemic has challenged businesses and organizations in the United States and around the world to adapt and innovate rapidly. Faced with the urgent need to protect employees, customers, and the larger community, these creative solutions reveal a spirit of innovation and a willingness to overcome traditional limitations to provide safe and ...
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Responding to COVID-19 – Closing Real Estate Transactions Amid the Pandemic

By Nancy Tarr on June 11, 2020
The coronavirus pandemic has challenged businesses and organizations in the United States and around the world to adapt and innovate rapidly. Faced with the urgent need to protect employees, customers and the larger community, these creative solutions reveal a spirit of innovation and a willingness to overcome traditional limitations to provide ...
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Responding to COVID-19 – How First American rapidly mobilized employees to work from home and continue to serve customers

By Peter McGarahan on June 4, 2020
The coronavirus pandemic has challenged businesses and organizations in the United States and around the world to adapt and innovate rapidly. Faced with the urgent need to protect employees, customers and the larger community, these creative solutions reveal a spirit of innovation and a willingness to overcome traditional limitations to provide ...
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Three Keys to Leading Digital Transformation from Beginning to Endpoint

By Anne McCauley on February 19, 2020
Changing old habits is hard. Whether those habits are tied to personal, health or professional growth, the path to ditching an old habit tends to be a journey, rather than a quick change. Habits are hard to break, often because they are part of a comfort zone. This is true for individuals and organizations.
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Technology Integrations Critical to Enhancing Customer Service and the Home Buying Experience

By Jim Dulle on November 18, 2019
Real estate transactions can be stressful experiences for buyers and sellers, so it’s no surprise that successful real estate companies are rooted in delivering superior customer service. Providing buyers and sellers a smooth experience amid one of the most important transactions of their lives makes a lasting impression. That’s one reason ...
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