Innovation Center

Innovation and technology are reshaping the process of buying and selling property in the United States. First American is at the forefront of these changes, driving innovation to improve the customer experience, enhance security, accelerate transactions and make First American the preferred choice for title insurance and settlement services.

Three Keys To Leading Digital Transformation From Beginning To Endpoint

By Anne McCauley on February 19, 2020

Changing old habits is hard. Whether those habits are tied to personal, health or professional growth, the path to ditching an old habit tends to be a journey, rather than a quick change. Habits are hard to break, often because they are part of a comfort zone. This is true for individuals and organizations.

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Technology Integrations Critical To Enhancing Customer Service And The Home Buying Experience

By Jim Dulle on November 18, 2019

Real estate transactions can be stressful experiences for buyers and sellers, so it’s no surprise that successful real estate companies are rooted in delivering superior customer service. Providing buyers and sellers a smooth experience amid one of the most important transactions of their lives makes a lasting impression. That’s one reason...

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Applying Decision Science To Title Insurance

By Mark Fleming on August 9, 2019

At their core, insurance companies help their customers navigate risk decisions. At First American, we help consumers, lenders and other customers navigate the risk involved in real estate transactions. It is not an overstatement to say that First American makes major, multi-million-dollar decisions about risk every single day when issuing...

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Three Lessons From The Pursuit Of A Better Real Estate Closing Experience

By Andy Cliff on July 23, 2019

A quick internet search for the “best customer experience books of 2018” returns an impressive list of rankings. Among the first 10 results, there’s a top 20 list, a top 13 list, a top 7 list as well as two different top 5 and top 10 lists, each from different sources. The point is that sheer volume of thought and content devoted to customer...

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Key Elements Powering The Evolution Toward A Digital Real Estate Transaction Closing

By Eddie Oddo on July 3, 2019

The process of closing a residential real estate transaction has remained relatively constant for decades. According to DataTree by First American, more than 56 million homes were sold between the year 2000 and 2015, the year before the large-scale advent of digital loan applications. If you purchased one of those 56 million homes, your...

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