Partnering with American Cancer Society for Women's Advocacy

Pink Masks

Women’s advocacy is one of several key initiatives supported by #FirstAmCares, First American’s employee-driven philanthropy program. With an approximately 70 percent female workforce, First American supports charities that provide benefit programs and services that promote women’s health, professional growth and quality of life.

Pink PowerIn 2020, First American partnered with the American Cancer Society and its Making Strides Against Breast Cancer program. Throughout the month of October, First American encouraged employees to wear pink on Wednesdays in support of Breast Cancer Awareness, donating $1 to the American Cancer Society for each photo posted to FALive.

RelayAdditionally, First American hosted a Virtual Women’s Advocacy Event to raise money for ACS. The “Pink Power” Event consisted of a virtual relay and an open activity where employees and their families could exercise for the cause. On October 24 and 25, 38 teams and more than 375 participants virtually ran and walked to support the fight against breast cancer. The Pink Power Virtual Relay Teams ultimately raised over $80,000 for the American Cancer Society.