Innovation Center

Innovation and technology are reshaping the process of buying and selling property in the United States. First American is at the forefront of these changes, driving innovation to improve the customer experience, enhance security, accelerate transactions and make First American the preferred choice for title insurance and settlement services.

The Preparation Before the Innovation – Five Steps to Boost Success in eClosing Implementation

By Fred Gooch on April 6, 2021

With mortgage rates expected to remain low by any historical standard and the ongoing millennial-driven wave of home-buying demand, housing market potential is poised for further growth in 2021. At the same time, the pandemic-driven acceleration of the adoption of a more digital home-buying experience only seems to intensify. Competition across...

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From Clouded to Clarity – The Future of Digital Transformation in Commercial Real Estate Transactions

By Jayson Murray on October 28, 2020

Momentum toward the digital transformation of residential real estate transactions has been building for several years and has only accelerated amid the coronavirus pandemic, and now the foundations for a more digital commercial real estate transaction are emerging. The benefits of a more digital real estate transaction – an enhanced closing...

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Three Keys to Leading Digital Transformation from Beginning to Endpoint

By Anne McCauley on February 19, 2020

Changing old habits is hard. Whether those habits are tied to personal, health or professional growth, the path to ditching an old habit tends to be a journey, rather than a quick change. Habits are hard to break, often because they are part of a comfort zone. This is true for individuals and organizations.

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Technology Integrations Critical to Enhancing Customer Service and the Home Buying Experience

By Jim Dulle on November 18, 2019

Real estate transactions can be stressful experiences for buyers and sellers, so it’s no surprise that successful real estate companies are rooted in delivering superior customer service. Providing buyers and sellers a smooth experience amid one of the most important transactions of their lives makes a lasting impression. That’s one reason...

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Key Elements Powering the Evolution Toward a Digital Real Estate Transaction Closing

By Eddie Oddo on July 3, 2019

The process of closing a residential real estate transaction has remained relatively constant for decades. According to DataTree by First American, more than 56 million homes were sold between the year 2000 and 2015, the year before the large-scale advent of digital loan applications. If you purchased one of those 56 million homes, your experience...

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