Innovation Center

Innovation and technology are reshaping the process of buying and selling property in the United States. First American is at the forefront of these changes, driving innovation to improve the customer experience, enhance security, accelerate transactions and make First American the preferred choice for title insurance and settlement services.

The Preparation Before the Innovation – Five Steps to Boost Success in eClosing Implementation

By Fred Gooch on April 6, 2021
With mortgage rates expected to remain low by any historical standard and the ongoing millennial-driven wave of home-buying demand, housing market potential is poised for further growth in 2021. At the same time, the pandemic-driven acceleration of the adoption of a more digital home-buying experience only seems to intensify. Competition across ...
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Responding to COVID-19 – Supporting Innovation in Notarization Law to Help Protect the Health and Safety of Home Buyers and Sellers Amid the Pandemic

By Michael O’Neal on June 18, 2020
The pandemic has challenged businesses and organizations in the United States and around the world to adapt and innovate rapidly. Faced with the urgent need to protect employees, customers, and the larger community, these creative solutions reveal a spirit of innovation and a willingness to overcome traditional limitations to provide safe and ...
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Responding to COVID-19 – Closing Real Estate Transactions Amid the Pandemic

By Nancy Tarr on June 11, 2020
The coronavirus pandemic has challenged businesses and organizations in the United States and around the world to adapt and innovate rapidly. Faced with the urgent need to protect employees, customers and the larger community, these creative solutions reveal a spirit of innovation and a willingness to overcome traditional limitations to provide ...
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Three Lessons From the Pursuit of a Better Real Estate Closing Experience

By Andy Cliff on July 23, 2019
A quick internet search for the “best customer experience books of 2018” returns an impressive list of rankings. Among the first 10 results, there’s a top 20 list, a top 13 list, a top 7 list as well as two different top 5 and top 10 lists, each from different sources. The point is that sheer volume of thought and content devoted to customer ...
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Key Elements Powering the Evolution Toward a Digital Real Estate Transaction Closing

By Eddie Oddo on July 3, 2019
The process of closing a residential real estate transaction has remained relatively constant for decades. According to DataTree by First American, more than 56 million homes were sold between the year 2000 and 2015, the year before the large-scale advent of digital loan applications. If you purchased one of those 56 million homes, your experience ...
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